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Marketing Management

John w. mullins, & orvile c.walker - Nama Orang
John w. mullins - Nama Orang
Orvile c.walker - Nama Orang

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Judul Seri	-
No. Panggil	M. JOH. 658.81
Penerbit	McGraw-Hill : New York., 2005
Deskripsi Fisik	xx + 520 hal
Bahasa	English
ISBN/ISSN	0-07-286370-6
Klasifikasi	658.81
Tipe Isi	-

Tipe Media	-
Tipe Pembawa	-
Edisi	5
Subjek	pricing decisions The marketing management process Market Opportunity analysis Market segmentation and target marketing Developing strategic marketing programs Distribution channel decisions Marketing strategies for the new economy Strategic choices for mature and declining markets Implementing and controlling marketing programs Measuring and delivering marketing performance The role off marketing in developing successful bu environmental analysis: tools to identify attracti industry analysis and competitive advantage understanding consumer buying behavior product decisions distribution chanel decisions integrated promotion decisions strategic marketing programs for selscted situatio marketing strategies for the new strategies for new and growing markets savvy marketing helped fuel industry growth market analysis deferentation and positioning business strategies : A foundation for marketing p product decisions in a services business marketing challenges addressed in chapter product design decisions for competitive advantage organizing and planning for effective implementati controls pay for wal-mart A tool for periodic assessment of marketing perfor take-aways andnotes
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